How easy it is to do business with you?
Customer Effort Score is a metric, used to evaluate
how easy customers thought it
was to get a resolution to their recent contact.
The idea is that customers enjoy doing business with companies that are easy to work
with. Afterall,
96% of customers who’ve been through a high effort experience report
being disloyal.
Measure CES by surveying customers after the resolution of their conversation, ticket, deal, call, etc. Customer Effort Score survey questions ask to what extent customers agree with the following statement.
You don't have to choose one or the other. These two metrics naturally complement each other.
Customize beautiful templates to fit your brand.
No code required.
Collect feedback with surveys that look great on
any device.
Set it and forget it. Surveys will be sent automatically once a conversation is resolved.
Get the feedback you need with just one click.
See all your ratings and comments in your rating feed.
Identify trends with easy to read charts.
Spot any high-effort
experience - highlighted for your convenience.
You are looking for a bell curve with most responses around 5 or a 6. Moving a client from 1 to 5 increases their loyalty by 22%.
Our Customer Effort Score
leaderboard shows top performers in terms of CES scores.
Compare your performance to theirs.
Discover how to improve your customer experience by identifying and removing friction points
Find out more